Case Study on Leela Bordia in Entrepreneurship Text Book in Std. XI CBSE Syllabus
Posted by PRIYA NEERJA
The CBSE has introduced Case Studies of prominent Entrepreneurs such as Leela Bordia (Neerja Blue Pottery), Steve Jobs (Apple), KFC, amongst others in its Std. XI and XII Text Book named Entrepreneurship to nurture in its students Basic Concepts, Entrepreneurial value, Attitude, Motivation, Creativity and Innovation of Entrepreneurs the world over who started from scratch and made it big in today’s world.
The basic intent of the Case Studies is to educate the students about the Entrepreneurs struggles, their artistic approach, the social awareness of the need of the hour and their die-hard efforts to reach success by overcoming all obstacles that lay in their way.
Leela Bordia’s Case Study depicts how an entrepreneur starting a business with a paltry sum of Rs.500/- can bring recognition to the craft of Blue Pottery in international horizons.
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